In 1986, the designing and development of the PlayStation 1 began. Sony Computer Entertainment ltd had partnered with Nintendo to collaborate on the creation of the Play Station. After many issues arose between the two companies including a legal battle, Sony decided to launch the product on their own. They removed the space between the word Play Station to avoid further legal action and moved forward with the launch.
On December 3, 1994 Sony released the PlayStation 1 in Japan. The launch was hugely successful, selling over 2 million consoles in six months. The following year it launched in North American, Europe and the Oceania. Sony knew they needed to use the momentum of this success to continue marking their spot in the gaming market.
In 2000, Sony released the PlayStation 2. What helped this console stand out against it’s competition was it’s backward capability. Users were able to use their previous games and controllers on the new PlayStation. The release was extraordinary, bringing in $250 million on the first day of sales. To this day, PlayStation 2 is the best-selling video game console in history, with 155 million consoles sold and 1.5 billion games sold. Sony had already forced Sega to discontinue their production of the Dreamcast due to there incredible success, and they weren’t slowing down yet.
In 2006, Sony released the PlayStation 3. This console brought a whole new package to the table by using Blu-Ray as it’s main storage medium and introducing PlayStation Network (a social gaming service). Sony was continuously bringing new technology to their game consoles. However, they needed to do more in order to remain atop the gaming world. Therefore, in 2009 they introduced the “slim” PlayStation, which was replaced by the “super slim” PlayStation in 2012. The only downside of this was that the consoles no longer had backward capability. This didn’t seem to affect the market sales though, because people were sold on the more modern design.
In 2013, Sony released the PlayStation 4 (currently the latest console). PlayStation 4 focused almost solely on fixing any previous complaints made my consumers. The sales have definitely dropped since PlayStation 2, bringing in just over $43 million. However, this Sony console has remained undoubtedly competitive within the gaming market. Every year they are one of the highest selling consoles.
Sony may have had its ups and downs with the PlayStation video game console over the years, but they have managed to always stay relevant. They do this by continuing to research and develop new technology, by bringing in third-parties to help with this process, by listening to what the consumers need and want, and by never ‘cheaping’ out on their products. Their brand is recognized as putting quality first, which will forever help them be successful.